Privacy Policy

This Privacy Policy explains what information Up Scholarship Help ("this site", "we", "us") collects when you visit, how it is used, and the choices you have. This site is an independent guidance resource for UP Scholarship applicants and is not affiliated with the Government of Uttar Pradesh — see our Disclaimer for details.

Information We Collect

We do not require you to create an account, log in, or submit personal documents to read any guide on this site. The only personal information we may receive is what you choose to give us directly — for example, your name and email address if you contact us. We never ask for your Aadhaar number, bank details, OTR number, passwords, or OTPs, and you should never enter such details anywhere except the official portal at scholarship.up.gov.in.

Like most websites, our server and hosting provider automatically log standard technical data for every visit — such as IP address, browser type, device type, pages viewed, and referring page — used only for security, troubleshooting, and understanding overall site traffic.

Cookies and Advertising

This site displays advertisements served by Google AdSenseand its advertising partners. These third-party vendors use cookies and similar technologies to serve ads based on a user's prior visits to this website or other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites.

You can opt out of personalized advertising by visitingGoogle Ads Settings, or opt out of a third-party vendor's use of cookies for personalized advertising by visitingwww.aboutads.info. You can also block or delete cookies at any time through your browser settings, though some parts of the site may not function as intended without them.

If you are located in the European Economic Area, the UK, or Switzerland, ads served on this site are additionally governed by Google's EU User Consent Policy, which requires publishers to obtain consent for the use of cookies and personal data where applicable.

Children's Privacy

This site is intended to help students and their parents/guardians understand a government scholarship process, and some visitors may be under 18. We do not knowingly collect personal information directly from children, and we do not have accounts, comments, or any form that collects information from minors. Advertising cookies described above are managed by Google in accordance with its own child-directed treatment policies.

Third-Party Links

This site links to external resources — including the official UP Scholarship portal, PFMS, and the Umang app — for your convenience. Once you leave this site, this Privacy Policy no longer applies; those sites have their own privacy practices, which we encourage you to review.

Data Security

We take reasonable measures to protect any information sent to us directly (for example, via email), but no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Choices

• Opt out of personalized ads via Google Ads Settings.
• Manage or block cookies through your browser's settings.
• Contact us if you'd like any personal information you've sent us removed.

Changes to This Policy

We may update this Privacy Policy from time to time as the site or applicable regulations change. The "Last updated" date at the top of this page always reflects the most recent revision.

Contact Us

If you have questions about this Privacy Policy, you can reach us through the contact details listed elsewhere on this site.